Bring AI into your creative production and make it your promotion case
Put AI into how your team makes ads, measure what changed, and walk into your next review with numbers leadership can read in one page.
Not an intro workshop. Three quick questions, then your work email.
Built for experienced specialists and business owners
For marketers who are expected to "do AI" but were never given a plan, a budget line or a way to show it worked. We skip the basics and go straight to what changes results at scale.
A good fit if
- You already run paid ads every month, or own the budget that pays for them
- You make or buy new ad creative every week or two
- You run or influence paid ads for a business or a client
- You already use AI tools but cannot yet show the business result
- You want ownership of how creative gets made, not just requests for more of it
Not for you if
- You are new to paid ads or still learning Ads Manager
- You want a beginner overview of AI tools
- You are looking for a beginner tour of ChatGPT
- Nobody on your team makes or buys ads
- You need a single tool tutorial
Not sure?
Answer three questions. We use them to keep the room at the right level.
Sound familiar?
Leadership wants AI in the workflow. Nobody says which workflow, what good looks like, or who owns it.
You use AI every day, but "it saves me time" does not survive a budget meeting or a performance review.
You picked up AI on top of your job. The extra scope shows up in your week, not in your role or pay.
What we'll cover
Four parts, each one practical enough to use with your team the following week.
Pick the workflow worth fixing
How to find the one step in your ad production where AI changes cost or speed enough to matter.
Set a baseline before you start
The four numbers to capture first: cost per creative, time to launch, creatives per week, and hit rate.
Run a 30-day pilot with your current team
A pilot structure that avoids "AI slop", keeps brand review in the loop and produces comparable data.
Turn it into a one-page case
How to write the result so a CMO or founder reads it, and how to ask for the scope, title or budget that follows.
Only 12% of individual contributors say they can show the ROI of AI, against 61% of CMOs.
Jasper survey of 1,400 marketers, via Chief Marketer, February 2026How the workshops work
Free, live, 45 to 60 minutes with Q&A. For experienced practitioners only.
Is this for beginners?
No. We assume you already run paid ads and make creative every month. If you are just starting out, this workshop will move too fast.
When is the workshop?
We schedule the workshop once enough people register. You'll get the date, time and joining link by email.
Is it free?
Yes. Answer three quick questions and leave your work email, so we can keep the workshop at the right level for the people attending.
Why do you ask about team size and ad spend?
So the examples fit the room. A solo founder and a team running six figures a month need different answers.
Who runs Throughput Lab?
A team of performance and creative practitioners. The company that processes registrations is named in the .